Privacy Policy

InsightMe AB, org. no. 559306-9866, a company incorporated under the laws of Sweden, provides a software-as-a-service service platform for customer and market insights, hereinafter referred to as the “Service”.

When accessing and using the Service, visiting our website or otherwise getting in contact with us, you entrust us with your personal data. We are committed to keeping that trust. This privacy policy explains how we collect and use your personal data, as well as how we use cookies. It also describes your rights towards us and how you can exercise them. We will only use the personal data you provide in accordance with this privacy policy and the General Data Protection Regulation, often referred to as the GDPR (EU 2016/679).

InsightMe AB is the data controller for personal data processed in accordance with this privacy policy.

Notwithstanding the above, when a customer of InsightMe AB uses the Service to create a market analysis report containing personal data, the customer is the data controller for the personal data contained in such report (if any).

Research data is provided by third party data collectors, with whom InsightMe AB has entered into agreements for provision of such research data. Research data is used to create market analysis reports. Research data is generally provided anonymized or pseudonymized. If research data is provided as identifiable personal data, the customer is the data controller and InsightMe AB is the data processor of such data. As a data processor, InsightMe AB will only process the data in accordance with the customers instructions and the data processing agreement entered into between the parties.

By using the Service, you accept our privacy policy and our processing of your personal data. You also agree to our use of electronic communication channels to send you information, as described below.


We will receive and collect personal data from you and from third parties when you are using the Service.

    1. 1.1You may choose to give us your personal data. This includes personal data submitted when you use the Service or if you contact us. We will process the following categories of personal data that you give us:
      1. When you create an account and use the Service (applicable to all users of the Service): name, email address, company name, company address, payment details and other personal data you provide during use of the Service.
      2. If you contact us: We may ask for the personal data required in order to assist you.
    1. 2.1We may collect the following categories of personal data when you use the Service:
      1. Device information: We will use cookies to collect information about the device you use to access the Service, including which kind of device you are using to access the Service, and IP-address.
      2. How you use the Service: We will collect information on how you use the Service, such as information regarding how often you visit the Service.


    1. 3.1We use your personal data to be able to provide the Service and fulfill our commitments towards you or the company you represent. We process personal data as described in the chart below.
To create your account.Fulfill our contractual obligations towards you. If you represent a legal entity: pursue legitimate interests.As informed in Section(s):1.1 (a)For as long as you hold a user account.
To provide all parts of the Service to your and/or our customer.Fulfill our contractual obligations towards you. If you represent a legal entity: pursue legitimate interests.As informed in Section(s):1.1 (a) – (b) as well as2.1 (a) – (b)For as long as the customer is using the Service and you hold a valid account relating to that customer.
To ensure that content is presented in the most effective manner for you and for your device.Fulfill our contractual obligations.As informed in Section(s):2.1 (a)During the web session.
Send you information regarding us, the Service, and your use of the Service.Pursue legitimate interest.E-mail address.For as long as we send out such information, unless you unsubscribe.
To provide customer support.Fulfill our contractual obligations towards you. If you represent a legal entity: pursue legitimate interests.As informed in Section(s):1.1 (a) – (b)For a maximum of one (1) year following completion of the reported support issue.
To reply and handle requests when someone contacts us.Pursue legitimate interest.As informed in Section(s):1.1 (b)For a maximum of one (1) year following last contact.
To improve the Service, for general business development purposes and to develop new products and features.Pursue legitimate interest.As informed in Section(s):2.1 (a) – (b)For a maximum of six (6) months since the web session when we collected the data.
To administer payments.Fulfill our contractual obligations.As informed in Section(s):1.1 (a)For the longer of six (6) months, or until the invoice is paid. Personal data may be stored for a longer time as imposed by applicable law.
To comply with applicable law, such as bookkeeping laws.To comply with applicable law.Personal data relevant to fulfil the purpose.As long as necessary or mandated to comply with applicable law, such as for bookkeeping purposes (i.e. up to 8 years, depending on the type of information).
For legal proceedings and claims, as well as to protect InsightMe AB, users and/or customers, as the case may be.Pursue legitimate interests.Personal data relevant to fulfil the purpose.For as long as is necessary to handle the proceeding/claim.
  1. 3.2Your personal data will be deleted or anonymized by us when the processing is no longer necessary for the purposes stated above, except if storing of the personal data is required by applicable law.
  2. 3.3InsightMe AB has a legitimate commercial interest in providing the Service to its customers. InsightMe AB considers that there is a relevant and appropriate relationship between us and you (the registered data subjects). The registered data subjects are mainly affiliated with companies that are customers to InsightMe AB. Therefore, we consider that we can perform the personal data processing as described above based on the legal basis of legitimate interest.
    1. 4.1We use subcontractors to provide the Service. When doing so we may transfer your personal data to subcontractors for the performance of our contractual obligations towards you and for the other purposes described in this privacy policy. We use the following subcontractors and/or categories of subcontractors:Subcontractor nameProvided fromServices providedMicrosoftEEAAzure (hosting/storage)
    2. 4.2Personal data is generally processed within the EU/EEA. However, we may process personal data outside the EU/EEA if necessary to provide the Service. When doing so, we are committed to protect your personal data and comply with applicable data protection laws and will therefore put in place adequate safeguards to protect your personal data, such as the EU Commission’s Standard Contractual Clauses.
    3. 4.3We process personal data in order to provide the Service. As part of providing the Service, we may share your personal information with customers. We will only transfer personal data to third parties if necessary to fulfil a legal obligation or when it is necessary to provide the Service or administer our business.
    4. 4.4We may disclose personal data to authorities such as the police, tax agencies or other authorities if we are required by law or you have agreed to it. In some cases, we may also need to disclose personal data to suppliers of certain services, such as providers of legal services and/or financial services, or in conjunction with legal proceedings such as court- or company acquisition processes.
    1. 5.1We use cookies when providing the Service, to enhance and facilitate your experience, and to create statistics regarding your use of the Service. A cookie is a small text file that contains text information which is saved on your device. We use two types of cookies, session cookies that expire when you close the browser, and permanent cookies which are stored until they expire.
    2. 5.2If you do not want to accept cookies, you may adjust your web browser settings either to not accept cookies or to indicate when a cookie is used. You may also disable cookies by not accepting cookies when you use our website. Please note, by disabling cookies some features on the Service might not work as intended. If you wish to receive more information about our use of cookies, please contact us.


    1. 6.1You have a right to access your personal data. Therefore, you may request a transcript of records if you would like to know and verify your personal data stored and processed by us. The request must be made in writing including a verification of you, and sent to the address below.
    2. 6.2We take all reasonable steps to ensure that your personal data is correct and up-to-date. You have the right to correct inaccurate or incomplete information about yourself. If you believe that your personal data stored by us is incorrect, please notify us and provide us with the correct data.
    3. 6.3You have the right to request the deletion of your personal data insofar as this personal data is no longer necessary for the purpose it was collected (“right to be forgotten”). However, certain legal obligations prevent us from immediately deleting all your data, such as obligations in accounting laws, tax laws and anti-money laundering laws. Data that must be preserved for legal reasons will be blocked from use for any other purposes than meeting such legal requirements.
    4. 6.4You have the right to object to our processing of your personal data. The effect may be that you are no longer able to use the Service. If you object, we will stop the processing of your personal data.
    5. 6.5You have a right to data portability. In case you want to utilize such right, please contact us by using the information below.
    6. 6.6If you have any inquiries regarding our processing of your personal data, please contact us. If you are displeased with our processing of personal data, you may file a complaint to the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten), or the equivalent authority in the EU-member state where you live.
    1. 7.1We are using adequate technical and organizational security measures to ensure that your personal data is not misused, lost, or unlawfully accessed. We only give access to personal data to those employees who require it to fulfil their duties.
    1. 8.1We may occasionally update this privacy policy. If we make significant changes, we will notify you of the changes through the Service or through other means, such as email. To the extent permitted under applicable law, by using the Service after such notice, you accept the updates.
    2. 8.2We encourage you to periodically review this privacy policy for the latest information on our privacy practices.
    3. 8.3Last updated: 2022-02-16
    1. 9.1If you have any questions regarding our processing of your personal data, or any question, complaint, or claim, please contact us at:Data controller: InsightMe ABAddress: Biblioteksgatan 11, 111 46, Stockholm, SwedenE-mail: