Meet the team feeding you insights

The InsightMe team has decades of experience working within the consumer goods food market; brand management, and complex consumer research. In various ways the team has leveraged consumer insights and data for both start-ups and big multinational firms to accomplish brand-driven growth and create game-changing breakthroughs. 

In 2022 we productized our expertise and processes, giving rise to the InsightMe platform. With a purpose rooted in being the consumer voice in the transformation of the food system, we’re dedicated to facilitating more agile and effective consumer insights. By helping companies launch brands and products that truly resonate with consumers, we’re not only saving resources for the businesses but also contributing to a more sustainable planet.

We are InsightMe

Sara Arvius-Heidenvall
Sara Arvius-Heidenvall
CEO
Melina Gustafsson
Melina Gustafsson
Product Owner
Fredrik Arvius
Fredrik Arvius
Co-founder & Senior Advisor
Vacancy
Vacancy
Tech-lead

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